Start studying Accounting 2 - Quiz 5. Learn vocabulary, terms, and more with flashcards, games, and other study tools. Minimum acceptable rate of return for an investment. also called the hurdle rate. Internal rate of return. In business and for engineering economics in both industrial engineering and civil engineering practice, the minimum acceptable rate of return, often abbreviated MARR, or hurdle rate is the minimum rate of return on a project a manager or company is willing to accept before starting a project, given its risk and the opportunity cost of forgoing other projects. A company's required rate of return, typically its cost of capital is called the: Hurdle rate An estimate of an asset's value to the company, calculated by discounting the future cash flows from the investment at the project's required rate of return and then subtracting the initial amount of the investment, is known as: